Kunlun Sacred Realm Night City 2024

In 2024, Zigong Jiucai Culture And Art Co., Ltd. participated in the creation of the Kunlun Sacred Realm Night City, an immersive cultural tourism destination located in Golmud City, Qinghai Province, China.

Inspired by the legendary Kunlun Mountains and traditional Chinese mythology, the project transformed a cultural commercial district into a dreamlike fantasy world combining illuminated art installations, mythology scenes, immersive performances, themed architecture and cultural experiences.

Opened as part of the 2024 China Salt Lake City Kunlun Cultural Tourism Season, the attraction became a new cultural tourism landmark in Golmud, offering visitors a unique journey into the world of ancient Chinese legends.

Through large-scale themed installations and artistic lighting displays, Jiucai helped bring mythical characters, legendary scenes and cultural imagination into a physical nighttime environment.

The project demonstrates how custom lantern craftsmanship can extend beyond traditional festivals and become a key element in immersive theme attractions, cultural streets and entertainment destinations.

Project Background: Transforming Ancient Mythology into a Modern Nighttime Experience

The Kunlun Mountains have long been regarded in Chinese culture as a sacred landscape associated with mythology, legends and spiritual imagination.

The Kunlun Sacred Realm Night City was developed around this cultural foundation, combining traditional mythology with modern tourism concepts.

The project created a comprehensive experience integrating:

• Kunlun mythology
• Classic Chinese legends
• Immersive performances
• Fantasy landscape scenes
• Cultural entertainment
• Food and leisure experiences

Rather than presenting cultural elements through static displays, the project recreated an immersive fantasy environment where visitors could walk through legendary scenes and interact with mythical characters.

This approach reflects the future direction of cultural tourism — transforming stories and traditions into memorable visitor experiences.

Project Highlights

1. Creating a Mythological Fantasy World Through Large-Scale Installations

The Kunlun Sacred Realm Night City featured a series of iconic fantasy scenes inspired by Chinese mythology.

Key themed installations included:

• Langgan Sacred Tree
• Kunlun Ancestor
• Haotian Heavenly Emperor
• South Heaven Gate
• Peach Garden Immortal Gathering

Through detailed modeling, lighting effects and artistic craftsmanship, these legendary scenes were transformed from mythology into immersive visual experiences.

Visitors could enter a world where ancient stories, fantasy landscapes and modern lighting technology blended together.

For international buyers, this demonstrates the potential of themed lantern installations for:

• Fantasy attractions
• Cultural theme parks
• Museum experiences
• Entertainment districts
• Seasonal events

2. Combining Lantern Art with Immersive Cultural Performances

A major feature of the project was the integration of illuminated environments with live performances.

The attraction included multiple immersive shows featuring:

• Mythological storytelling
• Character performances
• Interactive scenes
• Cultural demonstrations

Visitors were not simply viewing decorations — they became part of the story.

This immersive approach increased visitor engagement and created stronger emotional connections.

For global theme park operators and event organizers, this model represents an effective way to combine:

Visual Attraction + Storytelling + Interactive Entertainment

3. Recreating the Kunlun Immortal Palace Experience

One of the project's core concepts was the recreation of a mythical Kunlun fairyland.

Through themed architecture, illuminated landscapes and fantasy-style installations, the project created scenes inspired by ancient Chinese imagination.

Visitors could experience:

• Celestial palaces
• Mythical characters
• Fantasy gardens
• Legendary environments

The result was a complete themed atmosphere where every pathway, scene and installation contributed to the overall story.

This design philosophy is similar to international immersive attractions that focus on creating complete worlds rather than isolated exhibits.

4. Cultural Tourism Meets Commercial Night Economy

Beyond visual attractions, Kunlun Sacred Realm Night City integrated multiple tourism functions:

• Cultural performances
• Specialty food experiences
• Leisure activities
• Boutique accommodation
• Interactive photo locations

Covering approximately 40.2 mu with an investment of nearly 200 million RMB, the project created a comprehensive nighttime cultural tourism destination.

By combining entertainment, culture and consumption, the attraction helped extend visitor stay time and enhance the local tourism economy.

For cities and tourism operators worldwide, this demonstrates how themed lighting environments can support destination development and commercial growth.

Design Approach: Turning Cultural Stories into Immersive Destinations

The Kunlun Sacred Realm project reflects several key principles of modern immersive attraction design.

Story-Driven Design

Every installation supports a larger cultural narrative rather than existing independently.

Theme Environment Creation

Lighting, structures, characters and landscapes work together to create a complete fantasy world.

Cultural Adaptation

Traditional mythology is transformed into an experience suitable for modern visitors.

Visitor Engagement

Interactive scenes and performances encourage exploration and participation.

These approaches can be applied to:

• Theme parks
• Cultural tourism zones
• Night markets
• Light festivals
• Commercial entertainment districts

Project Specifications

Project Value for International Buyers

The Kunlun Sacred Realm Night City demonstrates how custom illuminated installations can help create complete themed experiences.

Similar concepts can be developed for:

Theme Parks

Build fantasy worlds based on mythology, stories or creative IP.

Cultural Tourism Destinations

Transform local legends and heritage into immersive attractions.

Nighttime Economy Projects

Create destinations that attract visitors after dark.

Commercial Entertainment Districts

Increase visitor engagement through themed environments.

International Light Festivals

Present cultural stories through large-scale illuminated artworks.

The project proves that lantern craftsmanship can become a powerful tool for storytelling, branding and destination development.

Immersive Cultural Attraction Solutions by Zigong Jiucai

At Zigong Jiucai Culture And Art Co., Ltd., we specialize in custom lantern displays, themed illuminated installations and immersive cultural attraction solutions.

Combining traditional Zigong lantern craftsmanship with creative design and modern display concepts, we help clients transform stories, cultures and ideas into unforgettable visual experiences.

Our solutions include:

• Cultural Theme Parks
• Immersive Night Tours
• Festival Light Shows
• Tourism Destination Displays
• Commercial Themed Attractions

From individual artistic installations to complete themed environments, Jiucai provides customized solutions based on project concepts, venue requirements and visitor experiences.

More Than Products. We Build Solutions.

Planning an immersive cultural attraction or themed light project?

Contact Jiucai to create your next experience.

Contact Zigong Jiucai Culture And Art Co., Ltd. to discuss your next project.